I am delighted to officially welcome you to the Pedorthic Association of Canada’s newly revamped and re-energized website! Why redesign our website you might ask? Well, we’ve decided to change who we’re speaking to which means we needed to change how we’re speaking.
You see, for years the Pedorthic Association of Canada had focused on educating physicians and healthcare providers about the benefits of Pedorthics. Of course, healthcare providers still continue to be our valued partners. It’s a privilege for Pedorthists to be included in so many physicians’ treatment teams across the country.
However, it has become apparent that many of our patients had never heard of us until their physician gave them a referral to see a Pedorthist for orthotics or orthopaedic shoes. That realization sparked a new direction for pedorthic marketing. The fact is, people are educating themselves using the internet, to direct their own healthcare. So we are now putting more focus on reaching out and talking to our patients – and prospective patients – to help increase public awareness about Pedorthics and all the ways it can help Canadians live more active, healthier lives.
This website still features many of the same elements as our previous version – including the popular “Find your local Pedorthist” – but it’s now presented in a much more user-friendly tone with more detailed information and lots of helpful “Pedorthic Pointers” about orthotics, footwear and foot conditions.
We’re proud of what we’ve accomplished here and we invite you to check out the site and check back regularly for new content and videos. If there are any questions you have or aspects about Pedorthics you’d like to see featured on the website, please don’t hesitate to contact us and let us know. We’d love to hear from you!
Brad Gibbs, C. Ped (C)
Pedorthic Association of Canada